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“Since August 2003, Cengage has aggressively launched many sell-through initiatives designed to help drive revenue for our organization and college bookstores nationwide. We're focusing our efforts on sell-through education. By working closely with bookstores, we help students understand the value of their adopted course material and show professors that their actions the first week of class dictate whether or not their students obtain the "required" textbooks/technology. Click on the boxes above to learn about other efforts we're making to drive sell-through. Bookstore Trainings Because of advancement in technology and current student aptitude, curriculum and technology are becoming intertwined. Sometimes it's tough for college stores to keep up with all that’s new. Cengage is again ready to help you by helping your staff better understand and sell this technology.
Orientations Promoting textbook value to students and parents… All of these audiences affect your sell-through of adopted course material. The templates below provide information on textbook value while allowing you to add store-specific content. This is a helpful way to debunk myths about textbook pricing, promote your store's value to the campus, and ultimately increase your sell-through. Flyers for New Student Orientation and Parent Orientation PowerPoint template for New Student Orientation
Sell-through Tools Professor flyer for use in trainings and presentations. Shelf tags are posted to inform students that this is the bundle that the Cengage Learning representative presented in class. Custom book fairs are becoming popular among college stores. Students can only purchase custom books through your store. (permission pending). Student flyers which can be adapted for shelf use. Ask for Cengage Representative for more information. "Course Materials in the 21st Century" is a poster to display in your store or next to stacks to educate students on the publishing process. Pre-registered student e-mail is a strategy born out of the faculty community that drives sell-through for the store. Work with your faculty and your local Cengage reps to reach students before they arrive on campus about their course material. Sellthrough@cengagelearning.com to report slow selling titles during rush. Your local Cengage representative will contact the professor regarding the issue. |
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